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  • 28 April 2014
  • Nicole Cox

T&T Equine Therapy Gives Kentucky Derby Contenders a Leg Up on the Competition

This week, in celebration of the Kentucky Derby, we’re highlighting a small business owner in Louisville who keeps race horses in top form for the annual “Run of the Roses.”

Please describe your business.

My company - T&T Equine Therapy - performs magna wave pulse electro-magnetic therapy on horses, including race horses. Magna wave therapy separates cells to increase oxygen and blood flow. It takes away soreness immediately because blood flow helps alleviate it. My goal is to take away pain through therapy so the horses don’t have to go on medication- it helps them overcome a lot.

We are there for our clients every step of the way - from the starting gate to the finish line.

What is unique about your business – what separates it from the rest?

The difference with my company is that we follow our horses wherever they go – we are there for every race. Not a lot of therapy companies do that. Last year we went to Dubai and Hong Kong with our horses. We are there for our clients every step of the way - from the starting gate to the finish line.

Your business is located in Louisville, correct?

Yes, my business is located in Louisville, directly across the street from Churchill Downs where the annual Kentucky Derby is held.

Please describe your connection with The Kentucky Derby:

This year, 3-4 of my therapy horses are contenders for the Kentucky Derby. My job is to get them ready for their pre-races and of course, for the “Run of the Roses.” I give them more frequent therapy leading up to the Derby since they are running, racing harder. Then I work during the Derby, performing therapy on the horses at the racetrack. Many of my therapy horses have made it to the Derby in past years and there is nothing more rewarding for me.

Why did you start your business?

Because my whole family has horses, I grew up around them. I took care of them, performing a variety of different jobs. Eventually, I was introduced to my first magna wave therapy machine. I decided to start my own business because I knew that more horses could benefit from this particular type of therapy and I wanted to share this gift and help as many horses as possible.

What do you like best about being a small business owner?

I like being hands-on with all of my clients, and being able to stay on top of everything. As a small business owner, you are a part of the whole process – the treatment, the training, the races and eventually, watching your horses go on to win. I feel like I’m part of a close-knit community and I like being small enough to stay in touch with all my customers.

What advice do you have for other small business owners?

Stay grounded, be accessible, be hands-on and always available for both your employees and your customers. Communicate regularly with your clients/customers.

How has The UPS Store helped you as a small business owner? What services do you use?

I use The UPS Store print services to create flyers, business cards and print letterhead, along with The UPS Store’s packing/shipping services to ship my therapy machines for calibration.

What small business challenges does The UPS Store typically help you overcome?

My local The UPS Store is wonderful. My $20,000 therapy machine has to be shipped a certain way and they know how to ship it properly which gives me peace of mind. The UPS Store staff is always helpful, and it’s convenient to get a full breadth of small business services all in one place. I used to use a variety of different vendors for my needs but now The UPS Store is my one-stop shop.

As a small business owner, do you feel it’s important to give back to your community? How do you give back?

Absolutely! We try to give back to the community whenever possible, by giving free treatments to retired race horses and making contributions to the permanently disabled jockey fund. 

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