- 16 November 2020
- Leo Covey
Dr. John C. Crosby, co-founder of the mentorship organization Uncommon Individual Foundation, once said, “Mentorship is a brain to pick, an ear to listen and a push in the right direction.” For small business owners who lead with both their hearts and minds, those are some powerful ingredients to tap into. At its core, mentorship is a rich relationship of trust, care, mutual respect and a myriad of other qualities that we should all strive to bring into the workplace every day.
- 09 November 2020
- Taylor Miller
When deciding on which holidays to celebrate each year as you are putting together your national holiday marketing plan, don’t think only of the major holidays; also think of the smaller ones. Along with smaller holidays, there are holidays you can create on your own that are more specific to your small business.
- 08 September 2020
- Kayla Meier
Though it might seem like the year has lost its structure, the holidays will soon be here. Prepare for them now with your marketing plan. Over the past few months, customers have increasingly turned to e-commerce for their shopping needs, and that trend is expected to carry over into the holiday season. With the right holiday marketing campaign and e-commerce approach, you can prepare your small business for the challenge of a holiday season in these unusual times.
As summer arrives and we transition into the new normal, it is time to think about making improvements to your small business during summer. Every small business should consider incorporating a summer improvement mindset into their business plan, especially if you recently reopened your small business or are preparing to welcome customers again. Here are six ways to make improvements.
- 29 April 2020
- Lindsay Weightman
As a business owner, we know things feel like they are changing by the day and it can be tough to plan, adapt and stay responsive. To reduce some of the leg work and help you communicate with your audience on social, we designed some visual templates that can help keep your loyal customers up to date.