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Small Business Blog

Short- and Long-Term Planning for Your Business During COVID-19
  • 29 June 2020
  • Robin Sawyer

Short- and Long-Term Planning for Your Business During COVID-19

As small businesses continue to reopen and assess the effects of COVID-19 on daily operations, consider where yours fits into this new landscape. Whether you need to rethink your yearly revenue goal, make a pivot or just figure out how to make it through the next month, having a solid business plan can help you navigate the current economic terrain.

Customer Acquisition and Retention Models
  • 22 June 2020
  • Taylor Miller

Customer Acquisition and Retention Models

As business owners, you may occasionally forget about retention and mostly depend on advertising dollars to reach people. But never forget the people who have already done business with you. Here are four key guidelines to follow for acquiring and retaining customers.

The Summer Guide to Small Business Improvements
  • 17 June 2020
  • Kayla Meier

The Summer Guide to Small Business Improvements

As summer arrives and we transition into the new normal, it is time to think about making improvements to your small business during summer. Every small business should consider incorporating a summer improvement mindset into their business plan, especially if you recently reopened your small business or are preparing to welcome customers again. Here are six ways to make improvements.

Make the Most of the Time Your Customers Are Spending Online
  • 08 June 2020
  • Jelani Markus

Make the Most of the Time Your Customers Are Spending Online

The current global and nationwide situation has forced small business owners to look at other options for operating and marketing. Stay-at-home orders mean that instead of daily commutes, many customers are spending their time at home. And much of that time is spent online. With this shift in internet use, we compiled a few tactics to make the most of capturing some of your customer’s time online and benefit your business.

5 Ways to Safely Reopen Your Small Business
  • 01 June 2020
  • Leo Covey

5 Ways to Safely Reopen Your Small Business

As Americans start to reemerge and reengage with daily life after months of shelter-in-place decrees, small business owners are faced with decisions on how to reopen their businesses safely and successfully. It’s a complicated issue involving the health of your employees, your customers and yourself. Before opening up your business, form a plan that will allow you to operate with these best practices for proper hygiene, sanitizing and social distancing.