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Best Podcasts for Small Business Owners
  • 14 September 2020
  • Taylor Miller

Best Podcasts for Small Business Owners

As a small business owner, it is important to be part of the latest trends in the business world. An easy and efficient way to keep up with these trends is to listen to podcasts. Often seen as a top resource for small business owners, listening to podcasts makes learning stress-free and convenient.

How to Plan Your Holiday Marketing Campaigns
  • 08 September 2020
  • Kayla Meier

How to Plan Your Holiday Marketing Campaigns

Though it might seem like the year has lost its structure, the holidays will soon be here. Prepare for them now with your marketing plan. Over the past few months, customers have increasingly turned to e-commerce for their shopping needs, and that trend is expected to carry over into the holiday season. With the right holiday marketing campaign and e-commerce approach, you can prepare your small business for the challenge of a holiday season in these unusual times.

What You Need to Know about Influencer Partnerships
  • 31 August 2020
  • Jelani Markus

What You Need to Know about Influencer Partnerships

When it comes to building awareness for what your brand has to offer, there are many avenues to choose from. You could send out direct mailers, pay for ad space on websites or rely on customers’ word-of-mouth recommendations, or you can develop a partnership with a social media influencer. While the other options listed are fairly straightforward, it can take a bit more to really understand influencer marketing and its potential connection to your business. Continue reading for suggested tips to help you learn more.

Essential Newsletters for Small Business Owners
  • 24 August 2020
  • Leo Covey

Essential Newsletters for Small Business Owners

Many of us start our day with the same early morning email ritual. We glance through our inboxes, scan our important work emails and then delete the “junk emails” we do not need. Hopefully, there are a few inspired treasures buried in between all those messages—newsletters from your favorite thought leaders in the world of small business. If not, here are a few top picks, blending a mix of inspiration, insight and pragmatic get-it-done information. Hint: Many of the below links lead to blogs. From there, it is as simple as signing up with your email address.

Utilizing Stories and Livestream Features on Your Company’s Social Platforms
  • 17 August 2020
  • Taylor Miller

Utilizing Stories and Livestream Features on Your Company’s Social Platforms

As a business owner, you may occasionally fall into a comfortable pattern posting on social media and updating your customers, but your followers want to hear even more from you. By running live streaming events and posting stories, you can provide customers with an in-depth look at your company and create another way to connect with them. Here are four key guidelines for utilizing stories and live streaming features on your business’s social media platforms.