Main Content

Back to Blog List

  • 30 September 2014
  • Dr Billy M.

How geolocation-based technologies can help your business

Geolocation-based technologies use computer programs and GPS data to provide information services in social networking. The expansion of the smartphone and tablet market has seen these technologies gain ground in business and personal life. Many apps now use the geographical position of mobile devices to add value by enabling resource tracking, simplifying the process of looking up a train schedule, checking out the weather, or locating a business.

It is all about social data

The integration of geolocation-based technologies with your existing marketing efforts can provide added value for your business. Whether you sell a product or provide a service, location-based technologies will ensure your business is found. Your task is to identify the correct platform to use so customers can find you via turn-by-turn navigation, text alerts, real-time proximity-based notifications, or targeted advertising.

Whether you sell a product or provide a service, location-based technologies will ensure your business is found.

As the amount of smartphone owners continues to increase, getting your business noticed is becoming simpler — as long as your marketing message is suitably packaged. These technologies can offer customer-relationship tools, business directories and city maps, rewards programs, social networks, and review sites at the touch of a screen. The data collected by these services can help your business gather valuable information about customers.

If your small business depends on customer traffic, you can use these technologies to pinpoint mobile-device locations. When customers use an app within a few blocks of your business, a special offer will pop up on their mobile phones, rewarding those who check in to your business through the app. This allows you to connect with people and retain customers.

Getting in on the action

Whether you have your own app that customers can use or your business piggybacks off of a third-party platform for location services, it is your responsibility to ensure customer satisfaction.

You should thoroughly test your marketing campaign on unbiased parties before launch. Here are some tips:

  • Some people feel that location services encroach upon their privacy and will usually shy away from them. Seek to address their concerns and confusion via a blog or disclaimer.
  • Provide opt-in instructions, and be clear about what users can expect once they have signed up for the program.
  • Reward your customers. You are asking them to take a leap of faith on your location-based marketing program, so make it worth their while.

It is important that you create targeted marketing campaigns that will appeal to your potential customers and encourage them to purchase from you.

Value to your business

You should strive to provide added value through your app-based marketing campaigns. When customers visit your store, have them earn points that can convert to in-store credit or other tangible rewards. Once you have found the right apps and you have the right messages to pass to your potential clientele, you can expect to reap the following benefits:

  • Customer loyalty. Satisfied customers lead to referrals from their circle of friends and relatives.
  • Enhanced relationships with customers. Encouraging feedback from your customers takes your business to another level, especially when you act promptly to address concerns. Your transparency will be reflected on the app, where other customers can view your responses.
  • New market insights. By collecting data from customers who come to your store, you are in a better position to understand which demographics to target and how to improve your reach.
  • Improved services. Your business services in the local area will likely improve because you have control of advertising and the target market. You will know what your customers need and will strive to meet their expectations.

Geolocation-based technologies can help you attract new customers and gather data about the performance of your products among various demographics. To get started, register with existing applications and limit your investment in the technology to the extent that it is effective.

Back to Blog List