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National Small Business Week: 5 Ways Your Business Can Benefit From This Annual Event
  • 26 April 2017
  • Eric Michaels

National Small Business Week: 5 Ways Your Business Can Benefit From This Annual Event

When Small Business Week arrives this year, make sure your business is in on the action. Events run from April 30 through May 6, 2017 in cities and towns across America. This is the perfect time for you to establish new relationships with customers, local officials, and other business leaders in your area. Here are five ways your business can benefit from taking part in Small Business Week events.

1. Launching a new product

Small Business Week may be the ideal time for you to launch a hot new product. After all, during the festivities, you may see increased traffic to your physical location or website based on a national push to support small business. Take advantage of this opportunity by showcasing the best goods your brand can offer, including new products you want to spotlight. You may want to offer a special promotion during Small Business Week and put some paid social posts and Google ads behind it to drive web traffic. Timing is important here: Early May is typically the first warm period of the year in certain parts of the country, so it is a time when many people reacquaint themselves with their favorite shopping districts.

2. Bonding with your community

Whether or not you have a new product to sell, you should see Small Biz Week as the perfect opportunity to bond with locals in your neighborhood and business district. Nowadays, more and more people want to establish a relationship with companies that commit to their communities. As such, you should make an effort to show your audience how your brand mission fits into the picture. If you are thinking about sponsoring a Little League team or supporting another cause that gives back to people in your area, this week could be the right time to make the announcement. If you have the necessary funds, you may even want to host a small party or open house at your store, as this will give you another opportunity to interact with potential customers in your community.

3. Connect with your Local SBA

Every year, the U.S. Small Business Administration (SBA) recognizes various small businesses that impact their local communities. For example, the SBA gives out a Small Business Person of the Year Award, a Phoenix Award for Small Business Disaster Recovery, and a Veterans Business Outreach Center Excellence in Service Award. They also host events for small business owners in local communities. You should connect with your local SBA chapter to see if there are opportunities to participate in Small Business Week events or awards programs. After all, these award-winning companies can serve as a valuable source of inspiration and guidance.

4. Networking

In order to build a strong, successful small business, you must work hard to cultivate valuable relationships with your customers and local community. Small Business Week is the perfect time to do some of the legwork involved in establishing these relationships. You may even want to call some of your local elected officials and ask them to stop by your store during the week. Likewise, you may want to make an effort to get to know any Chamber of Commerce officials by attending any networking events they are hosting.. By building relationships with officials who are in charge of tasks such as granting permits and working with the zoning commission, you can have a point of contact to go to if you ever need more explanation regarding a specific process.

5. New partnerships

It can also be extremely beneficial for you to partner with another local company. Start by thinking of businesses in the area that match up well with yours. For example, if you sell musical instruments and offer lessons, you may want to partner up with a local art academy. Similarly, if you run a small restaurant, you may want to partner with the farmers from whom you source your produce and cheese. There are many avenues to explore here. Overall, partnering with another business is a great way to invest in your own company's future.

You can get the most out of Small Business Week 2017 by getting involved and making an effort to connect with others in your community. When these events draw crowds, every business owner in the community benefits. And be sure to follow along with the latest Small Business Week happenings by using the #DreamSmallBiz hashtag on social media.

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