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Freshen Up Your Small Business with a Little Spring Cleaning
  • 19 March 2018
  • Daniel Vahab

Freshen Up Your Small Business with a Little Spring Cleaning

Remove small business clutter – figuratively and literally – with a little spring cleaning. While you may typically associate the ritual of spring cleaning with chores around the house, it can be a healthy activity to do for your business as well. Choose what you want to tackle in phases and get your staff involved. Purging the old, unused and outdated – both in the physical and digital sense – can help invigorate you and your staff to get you primed for the months ahead. See how many of your customers notice as you try some of these spring cleaning ideas for business.

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Refresh storefront and visual displays

For traditional brick-and-mortar businesses, spring is a great time to create new, attention-grabbing signage and displays. When your business relies on foot traffic through a physical space, it’s important to keep your environment well-organized and tidy, maximizing the visual aesthetics of your space and merchandise in order to drive sales.

Keep your messaging and themes timely and relevant to the season. By spring, you definitely don’t want anything displayed that’s left over from the holidays. Think about what your customers are prepping and buying for now and update your pieces accordingly.

Start at the front exterior of your space and work your way through your store as a customer would – one that’s never been in before. Is your store well-lit? You want customers to be drawn in to browse and buy so make sure they can see through your front windows without a lot of clutter and blocked views. Look for any signage or decals that might have corners peeling or areas that are faded or smudged and replace those with crisp, new professionally printed ones.

Go around and organize any counter and shelving areas and be sure that materials are well-stocked. Avoid messy stacks of papers, business cards or brochures lying around haphazardly. Instead, have a designated place for these types of in-store marketing materials to be kept organized and readily available near the point of purchase.

Make sure your website is up-to-date

Your website is the digital image for your business and it should reflect accurate and relevant information while facilitating a positive user experience. As an asset that works for you 24/7, you want to make sure that it’s set up for success.

Start by looking into your analytics and search console. Make sure that you don’t have any broken links that can lead to a customer drop-off online. Evaluate the most popular search terms driving traffic to your site and make sure that your content for those terms is robust and optimized for local search. What are the top viewed pages of your site? Be sure that those pages are easy to get to through navigation menus – and be sure to test on a mobile device as well.

Remember: Your website should speak to the basic who, what, where, why, and how behind your business. This information should be communicated clearly, in a concise, compelling, and consistent manner. "An outdated website harms a business's hard-earned reputation, giving customers the impression that everything else about the business is outdated, as well," notes Entrepreneur.

Boost your social media presence

By now, you’re likely leveraging social media as the powerful, yet cost-effective tool that it is to help you reach customers and maintain competitiveness. But are you really? Spring cleaning applies here as well.

Do an audit of your presence across social platforms like Facebook, LinkedIn, Twitter, and Instagram. Do you have a regular flow of content? Are the messages you’re delivering in social media consistent with your overall brand story? Are customers interacting with your content?

In social, it’s not just likes or followers that you should be paying attention to. Social media is a great place to really connect with customers with another key metric being engagement. Are people commenting, sharing or retweeting your content?

Understand how customers use each of the social channels, and tailor your message accordingly. Use relevant hashtags to help increase the visibility of your posts. At the same time, don’t feel like you have to spread yourself so thin that you can’t deliver quality. Focus on the social channel that you know your customers are most likely to use and get really good there first before adding in another layer.

There’s a lot of information out there for consumers to sift through – so you want to be sure that you’re not just posting for the sake of posting, but delivering content and messages that your target customers most want or need.

Set aside some time over the next couple of weeks to do some spring cleaning for your business. Cleaning up some of the physical and digital clutter just might provide that boost you’ve been looking for to help you reach this year’s objectives.

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