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What Your Marketing Assets Say About You
  • 17 February 2020
  • Taylor Miller

What Your Marketing Assets Say About You

Nobody ever said running a small business was easy, which is why it is important to consistently review and update your marketing assets so you can head into 2020 ahead of the game. Never forget that you are the brand. Any marketing assets that you put out are representing you, and you want to always represent the best version of you. Here are four items to consider when you are questioning what your current marketing assets are saying about you.

Helpful Ways To Spread Cheer This Holiday
  • 08 December 2019
  • Jelani Markus

Helpful Ways To Spread Cheer This Holiday

The holiday season is here. And with it comes additional foot traffic (and online traffic) to your small business, with many expecting a more festive shopping experience. A giant bow on a floor display and “The Little Drummer Boy” playing on repeat may not be enough. If you are looking for more, continue reading for some helpful ideas to spread holiday cheer to customers and employees alike.

Why We Celebrate Halloween
  • 27 October 2019
  • Leo Covey

Why We Celebrate Halloween

Happy Halloween, everyone! For those who think October 31st is only about hordes of tiny trick-or-treaters: Think again. So put on your favorite costume, and put out a tray of candied apples.

What Does Your Business’s Instagram Say About Your Company?
  • 30 September 2019
  • Leo Covey

What Does Your Business’s Instagram Say About Your Company?

With the right strategies in mind, you can unlock the full potential of this powerful platform. Before you “do it for the ’gram,” get in touch with these best practices.

CUSTOMER REVIEWS: Why they’re important and how to leverage them
  • 09 September 2019
  • Alex Penfield

CUSTOMER REVIEWS: Why they’re important and how to leverage them

According to Forbes, 90% of customers decide what to buy based on online reviews, and 94% will use a business with at least four stars. This major reliance on digitally sourced reviews means small businesses must win online—from building a strong collection of praise to handling less glowing recommendations. Below are a few tips for leveraging positive reviews, as well as managing negative comments.